Shhh! We’re sharing our Beauty Day secrets!


Photo Credit: Devoted to Pink

Tonight sees the launch of Beauty Day and with one of the biggest gift giving seasons fast approaching (scary I know) it’s time to get stocked up on all those beauty essentials! Whether it’s adding to your ever-growing cosmetic collection or simply ticking off Santa’s wish list- we’ve got all you’ll need and more to stock up on your beauty favourites!

We’ve packed a lot into 24 hours- with beauty must-haves, competitions and fantastic prices! Make Ideal World your destination for Beauty tonight at 9pm.


Photo Credit: Devoted to Pink

The Hair…

Pamper those tresses with the Simply Straight Ceramic Coated Brush– a firm favourite with those who want sleek, straight hair in minutes! Or perhaps you’re looking to create big, bouncy curls? The fabulous Made in Essex star Samantha Fairs will be joining us for the launch of our brand new Carmen by Samantha hair styling tools range– perfect for the upcoming party season!

The Face…

Experiment with your look with the new Skinn Plasma Fusion Serum Foundation, with anti-ageing peptides not only does this wonder foundation provide the perfect base but also actively helps fight the signs of ageing! Add the perfect smokey eye to your look with the Skinn Rosette Eye shadow palette and luxe mascara  set.


Photo Credit: Devoted to Pink

The Skin…

Ramp up that skincare routine with a range of skin saving products. We love the Fabulift Fabulous Eyes lifting serum, recently nominated for a beauty award, this skin must-have helps eliminate the look of fine lines whilst revitalising tired looking skin.

And that is just for starters! We have even more beauty bargains on 15th September. We caught up with two of our beauty buyers -Louise and Maria- to see which products they simply can’t get enough of!

Louise Tomlinson- Beauty Buyer

“I love trying out new skincare products and devices and there are got-to products from each Ideal World range that I use regularly.  My weekend treat is the Crystal Clear 10 min glow face mask (I relish peeling this off!) and the Fabulift Cleansing Device which I use twice a week with the Skinn AM Cleanser for a deeper and refreshing cleanse.  I wouldn’t be without the Elizabeth Grant Essence of Torricelumn either. Whatever time of year I always use this product underneath my serums and moisturiser to keep it hydrated (my husband loves using this as well).   I am loving the Skinn 24hr cream too – it’s been a staple of my evening skincare routine this summer when I have spent a bit too much time in the sun and dried my skin out!

 Maria Read – Senior Beauty and Jewellery Buyer

“As I beauty buyer I always like to keep my hair in the best condition and perfectly groomed . Curls and waves are still big news in hair styling and will add an instant boost to avoiding any bad hair day. So when we were introduced to the Carmen By Samantha range I instantly loved it! It’s a stunning line of innovative hair styling product giving you’re the tools to create salon quality results in the comfort of my home. My favourite product is the glamour curls  £59.99 – it is so quick and easy to use and creates a perfect curl in my hair which is just what I need every morning before staring another busy day at Ideal.”

Tune in tonight at 9pm as we launch our Beauty Day deals with Skinn Cosmetics! Share your top beauty secrets with us on Facebook and Twitter! 

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