Reasons to love Shadazzle

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Here at Ideal World we love to invest in the story behind a product as well as the product itself. Shadazzle, with its glorious retro packaging, is a very special item with an interesting backstory. Here are some reasons why we think you should give Shadazzle the attention it deserves!


Shadazzle was formulated in France in 1948 by Mr Luciem Lacom, who originally sold to jewellers for cleaning gold, silver, plates and goblets. Mr Lacom passed away in 1975, and Shadazzle was forgotten about for 10 whole years, until his son-in-law Jean-Paul rediscovered it. Amazed by the range of products it could clean and the results he got from it, Jean-Paul was convinced he had to introduce it to a wider audience. As a result, he displayed it at the Foire de Paris exhibition, where it was a massive hit as people finally saw the power of Shadazzle. Now, the cleaning product of your dreams is finally getting the recognition it deserves. In the past 30 years and in over 25 countries, the Shadazzle formula has sold over 50,000,000 tubs on many shopping channels, supermarkets, catalogues and exhibitions. And now we have it at Ideal World too!


See the miraculous cleaning power of Shadazzle first hand, as you breeze through all manner of dirt, grime and stains. Watch it work wonders where nasty chemicals or professional equipment may have failed. Shadazzle is suitable for cleaning various surfaces, such as silverware, stainless steel, brass, outdoor furniture, BBQ grills, glass, copper, chrome, tiles and so much more! Shadazzle is convenient to use almost anywhere and leaves a protective coating without dulling surfaces. It has a pleasing lemon fragrance and contains no harmful chemicals or phosphates. Natural and biodegradable components such as clay, soap flakes, green soap and mineral oil. Non-toxic and contains no phosphates. It will not harm skin and is kid-safe! The ultimate natural solution to clean everything, without the drawbacks of other detergents: no phosphates, no chemicals. Made from natural ingredients exclusively, Shadazzle is environmentally-friendly since it is entirely biodegradable. Plus, its use is enjoyable since it does not irritate the skin. Able to clean everything without the chemical or abrasive drawbacks of other detergents, all-natural Shadazzle is your ultimate cleaning solution.


Are you as impressed with Shadazzle as we are? What will you clean next? Let us know on Facebook or Twitter or find it on our Ideal World website.

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