I am so excited to be celebrating Ideal World’s 17th Birthday!
I have been so lucky to have celebrated many Ideal World Birthday’s and it’s always the highlight of the year. I love the atmosphere, the excitement of the lead up and the fantastic shows. We love the free P&P too!
There have been so many great memories – meeting our live studio audience was one of the best – and funny moments both in front of the camera and behind; from talking ginger cats (Janice Philips) to fits of giggles and wearing a dress back to front (I thought it looked fine!). It’s great that we get to share these moments with all of our viewers.
The one thing that stands out the most is the pride we have Ideal World and the hard work that everyone puts in everyday.
As you know fashion has been a huge part of my life at Ideal World and I am so proud to work with our amazing team. Our fashion has grown so much over the years and I especially love our Birthday FRIDAY Fashion. It’s always so busy with lots of new products, specials and, of course FREE P&P.
This Birthday, not only do we have a stunning line up on Friday Fashion, we also have a fantastic Pick of the Day to launch the Fashion celebrations.
I am delighted to be launching the beautiful Nicole Pick of the Day on Wednesday, you are going to love the new colours! From pastels to neutrals – I have my eye on a gorgeous red. I also think we may sell out! I won’t give away too much as I don’t want to spoil the surprise..
Then on Friday at 3pm join me for the spectacular Friday Fashion Birthday special. I have had a preview of the brand new ranges of prints, colours and our best selling tapered trousers with a new collection of summer colours, all I am going to say is that it’s going to be a very, very busy show! Did I mention Free P&P?
My other love is beauty and I am so proud of our beauty team, they bring us the very best in skincare, beauty and haircare and our beauty Pick Of The Day is SKINN, I am so excited to tell you that Dimitri James is flying over from the states to launch the new Skinn on Thursday night at 9pm. All the hero products will be available plus brand new products too! It’s my skincare of choice and I love the brand, so will you!
Here’s to another 17 years!
Lots of love