Category Archives: Home

Introducing the Vax Cordless SlimVac

Home, News


When we first clapped eyes on the Vax Cordless SlimVac here at Ideal HQ, we have to admit it was love at first sight. Not only does this machine effortlessly glide across both carpets and hard floors, but with its unique ergonomic design, this machine will tackle those hard to reach dust-filled places too! We’re sure you’ll love the SlimVac as much as we do, so we’ve picked out our three favourite features… Continue reading

Vintage Vax Vacuums

Garden, Home, News, Technology

Our dear Queen is turning 90! As part of our Right Royal Celebration (which includes 90p P&P on everything in case you hadn’t heard) we are launching some fantastic products. Royal celebrations like this are a great time for the country to reflect, therefore we are taking a fond look back at our extra special brand Vax, our beloved British floor care brand which we have supplied over the years. As part of the celebrations, we invite you to reflect with us by looking through this fabulously old fashioned Vax brochure dipped in nostalgia. Don’t you just love the retro hair? We so enjoy seeing how the Vax brand has grown and are therefore paying homage to the very first Vax model by launching a modern day version of the retro beauty! You can see it in action at 9pm on Sunday 12th June. To add to the excitement, our promo vacuum line is the VAX Air reach with bonus tools at just £90.

vax borcher 1

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Our Buyers’ Top Product Picks

Beauty, Fashion, Garden, Health & Fitness, Home, Kitchen, News

As part of our #RightRoyalCelebration, we have some incredible prices and of course 90p P&P on absolutely everything, giving you more reasons to celebrate! We also thought we would share our Buyers’ top product picks from each of their categories. These include their favourite made in Britain, British heritage brands and the best of British design products, in order to pay homage to our Queen. These items are available at an amazing value for this very royal event and we want to help celebrate their British roots. “Happy Birthday, our beloved Queen! As a nation we salute you and the following products make us proud to be British.”

british collage

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Everest Windows

Home, News

Those of you who are avid Ideal World social media fans may have seen our recent #BlastFromThePast posts featuring Ted Moult. Back in the 1980’s, this popular radio and television personality was the face of Everest, his down to earth nature and intelligence made him a firm favourite amongst the British public.

It was Ted’s iconic Tan Hill advert that many remember most, a feather calmly floating down when held against an Everest window during a storm. This simple demonstration was testament to the high quality Everest Window, even now 50 years on Everest fit their windows to the exact millimetre to ensure no pesky drafts!

37a crop-RT

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The Holiday Shop Launch

Beauty, Fashion, Health & Fitness, Home, News

Can you smell that? It’s the sweet smell of sun lotion wafting through the breeze… You can almost taste the tantalising taste of a chargrilled barbeque… You guessed it, it’s summertime and to celebrate we’re launching our Holiday Shop online! Make sure you visit on Thursday 19th May for all of your holiday desires. We’ve got everything you need and more this summer, whatever your location, wherever your trip takes you. Take Ideal World with you with our unmissable prices. We’re so excited we’ve already started packing!


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Make Room for Roomba

Home, News, Technology

Hate cleaning floors? Love having time to relax? Then you need to make room in your routine for this amazing piece of kit! The iRobot Roomba 630 Robotic Vacuum Cleaner does the work for you, leaving more time to relax and put your feet up. The award-winning iRobot Roomba is a highly sophisticated and easy-to-use household helper which provides a better way to take care of those dirty and mundane tasks. So sit back and relax; it’s time to let the iRobot serve you.


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Nutrimaster Intellimix: The intelligent way to prepare food

Health & Fitness, Home, Kitchen, News

Get ready for an incredible Ideal World exclusive! The Nutrimaster Intellimix is an intelligent food processor, allowing you to cook the food of your dreams all within one compact machine. This fantastic piece of kit is all you need to cook creatively with style and ease. Weigh, chop, blend, mix, grind, grate, cook, steam, boil, stew, simmer, whisk, knead and more with the very clever Nutrimaster Intellimix.

intelimix for blog

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Presenter Picks

Fashion, Home, News

Ever wanted to know which products your favourite presenters are in love with? Join us from 9pm on Wednesday 4th May for 24 hours, as we let our beloved presenters select their Presenter Picks chosen with you in mind!

Genevieve’s Pick: Cushion Walk Comfort Leather Loafers

If you’re on your feet all day like Genevieve you’ll love these Cushion Walk Comfort Leather Loafers, available in a range of gorgeous colours.  The Cushion Walk mixes comfort and style, with hidden leather cushioning, so you’ll feel like you’re walking on air all day.

Pick up your pair!


Howard’s Pick: iRobot Roomba 630 Robotic Vacuum Cleaner

Get the job done with the iRobot Roomba 630 Robotic Vacuum Cleaner. This compact machine uses acoustic sensors to detect small particles of dirt, effectively focusing its cleaning efforts on tough to clean areas.  Using IAdapt technology, the Roomba can choose from dozens of robotic behaviours to ensure that every spot of carpet is targeted.

Just like Howard you’ll love the iRobot Roomba!



Mike’s Pick: Kitchen M8 Halogen Oven

Mike was impressed with Kitchen M8 Halogen Oven’s versatile nature so we know you’ll love it too! Using halogen technology this innovative device cooks 3 times faster than any conventional oven, allowing you to cook up a whole range of delicious meals!

Cook up a storm this summer!



Sally’s Pick: Proto-col

The secret to Sally’s radiant skin is out… Proto-col! This all-in-one product has been specifically developed around the philosophy of combining Collagen with plant extracts and utilising cutting edge technology in order to create natural skin treatments. The result? Fantastic looking skin!

Get your hands on the Proto-col range!



Which was your favourite Presenter Pick? Let us know on Facebook or Twitter!