Category Archives: Fashion

What to Wear: Bonmarche

Fashion, Gen's Blog


I am delighted to announce that I will be bringing you a very special Bonmarche show today at 5pm.

With a new season upon us this is the time to cosy up in style and glam up for that special occasion. It can be difficult to know what to wear in this transition time and many women write to me asking advice on the right combination for that perfect Autumn/Winter wardrobe. Well, Bonmarche have got the perfect fashion solutions for the cooler days and dazzling evenings. Continue reading

Introducing Afibel!



Wondering what to put on your shopping list this Autumn? Our brand NEW Afibel collection will have you looking fabulous as the weather turns chilly.  We caught up with Joanne to see what she thought of the new collection!
“This week, after months of excited anticipation, we finally get to share with our viewers the beautiful Afibel fashion range. 

I have been so impressed with the unique styles and beautiful feminine tailoring that has gone into the range, I am certain that our ladies are going to love it! Especially when they see the very generous discounts that we have been given to exclusively offer our viewers AND the 2 free gifts for all orders placed from the show! Continue reading

Bank Holiday Style & New Collections!

Fashion, Gen's Blog

It htunicas been a very exciting build up to one of our busiest FRIDAY Fashion shows of the
year. Hurray!! It’s our bank holiday show and as always it’s an amazing line up. I have been presenting fashion on Ideal world for five years, and I have to say this August bank holiday is one of the best. As a Fashion journalist and stylist the one question I get asked a lot is what to buy for the transitional season. I always advise buying outfits that you can layer and fabrics that are soft, flattering and comfortable. That is exactly what our team have put together for this week’s Friday Fashion. There is something for everyone, every style and every shape. Continue reading

Top Tips for an Ideal British Beach Holiday

Beauty, Fashion, Health & Fitness, News

Here at Ideal World we are busy preparing, pruning and packing in time for our Summer Bank Holiday event, so to get into the summertime vibe we are sharing our top tips to help you feel beach ready. With these simple tips you’ll be feeling and looking great in no time. And remember to check out our Holiday Shop online for all of your summer essentials!


Continue reading

Brand new exclusive Scuderia Ferrari watches!

Fashion, News

Stop press! We’ve got a range of brand new, never before seen Scuderia Ferrari watches tonight at 8pm, and we can’t wait to show them to you!Scuderia Ferrari Gents Red Rev Evo Chronograph Watch with Silicon Strap

Scuderia Ferrari

Asserting Scuderia Ferrari’s proud racing heritage and Italian pedigree, their Orologi collection for men and women brings the unparalleled excitement and distinctive style of the time-honoured racing team to fans around the world. Incorporating quality materials including scratch-resistant mineral crystals, supple silicone straps and high-tech composite cases, Scuderia Ferrari timepieces are powered by automatic or quartz ‘engines’ to deliver uncompromising performance and reliability. Ferrari-inspired design elements and eye-catching red accents pay tribute to the winning race team’s motorsport and signature colour.

The new collection

Scuderia Ferrari Gents Gran Premio Watch with Milanese StrapThe new collection includes UK exclusives such as the Scuderia Ferrari Gents Gran Premio Watch with Milanese Strap (left), which is designed in a traditional looking stainless steel. Its durable mineral crystal lens protects it from scratches. This is a far more subtle piece for those who prefer a classic look.

Another stunning exclusive is the unique Scuderia Ferrari Gents Red Rev Watch with Date Window and Silicon Signature Buckle Strap. Available in an impressive black and yellow design or a red and black sporty style, this watch is a real eye-catching piece. It features a black plastic case with white dial and red accents. It has a black silicone strap with red Scuderia Ferrari branding and buckle. Red Rev captures the thrill of the race day for the true fan with a bold new honeycomb texture inspired by the layered structure of a race car’s monocoque chassis.

We’re also relaunching some old favourites such as the stunning Scuderia Ferrari Gents XX Kers Multi Dial Watch with Silicon Buckle Strap, which features a stylish red and black design with the glorious Ferrari logo in a striking yellow on the face. Grounded in design DNA from the best-selling Scuderia XX family and inspired by high performance sport, the imposing new XX Kers reveals Scuderia Ferrari’s signature race car influenced in its bold, strong aesthetic elements. This watch features a 50mm black iron plated stainless steel case with red bezel, black multi dial and black silicone strap.

Plus, make sure you check out our brand new Watch Buying Guide for all the information you need to make the right purchase.

Don’t miss the launch of these stunning watches on Wednesday 17th August at 8pm and be one of the first to buy these stunning timepieces here >

Moissanite: Our Buyers’ Top 3 Picks

Fashion, News

Ideal World have had a special relationship with Moissanite for over 15 years now and we have lots of exciting updates to share with you! Firstly we simply cannot hold down our excitement for Thursday’s Moissanite show (catch these rings sparkling at 8pm on 11th August). In the meantime we have our buyers’ top 3 ring picks to show you, ready to put some sparkle back into your day. Not only this, but we have a brand new Ring Shop which showcases our Moissanite rings in a stunning and simple to use design, so don’t forget to check out the Ring Shop before the show! And if you’re struggling to pick your favourite Moissanite ring, why not enjoy our in-house photo shoot and see how they all look at once? We know you must be tempted…

2 r

Continue reading

Mathey–Tissot Watches Launch

Fashion, News

Ideal World have an array of fantastic watches, but we always have room for more, and Mathey-Tissot is no exception. This range is pure luxury and these fantastic timepieces are dripping in class, exquisite taste and sensational design. So join us in celebrating the award winning brand’s 130th anniversary as we launch ‘The Edmond’, with a limited edition of only 130 pieces worldwide. Now that’s cause for celebration! Not only that, but the high-end brand has an unmissable allure surrounding it. Here at Ideal World we adore interesting backstories and brands pumped full of history, so sit back and let us introduce you to Mathey-Tissot. We promise it’s a great story… You can catch the launch on Monday 25th July at 8pm.

matthey bl8ue

Continue reading