Category Archives: Fashion

Get ready for autumn with Damart


Here in the fashion team, we’re excited for the Damart show! It’ll be screening at 12pm on Thursday 21st September so don’t miss it!

Showcasing their hottest new looks for Autumn and Winter, Ideal World viewers will be able to pick up everything on the programme for HALF PRICE – as well as receive a very special FREE gift when you order. It’s a fantastic opportunity to get your Winter wardrobe stocked up for less.

Here we look at five must-haves that should be on your shopping list this season.

First up is their sensational Suedette Jacket. This stunning seasonal with its flattering waterfall drape styling and stretch fabric for the perfect fit will look great over a favourite Winter sweater and a pair of jeans. Or you can throw it on over a dress or a blouse and tailored trousers for an elegant evening look.

With prices starting from just £24.50 with your Ideal World discount, this is an unmissable opportunity to treat yourself to something special without breaking the bank. Just don’t hang about – at these prices they won’t be around for long!


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With embroidery making a strong showing as one of this season’s key trends, we also loved their feminine, floral pattern Embroidered Tunic. With its smart shirt-style collar and turned-back tab sleeves, this comfortable cotton tunic is an easy way to stay on-trend this Autumn.

Pair your tunic with some of their Perfect Fit Jeans for a casual look that will stand the test of time. These super-flattering jeans come with a stretch waist and a reinforced panel to smooth your tummy – just what we all need after a hearty Winter dinner!

For more formal occasions, Damart’s Tummy Slimming Trousers are an easy way to enjoy a more slimming silhouette. Choose one of the flattering dark colours and the sleek styling will ensure you look fabulous for the party season.

Finally, their Floral Bomber Jacket is a fantastic feminine twist on one of the year’s fashion staples. Its lightweight fabric is perfect for layering, simply team it with plain separates for a confident style statement or wear it with jeans for a relaxed modern look.

Of course, on the show, there will be even more styles for you to choose from. With everything at half price, make sure you join us at 12pm on Thursday 21st September!

Saturday Style – Launching 6pm Saturday 1st April!

Fashion, News

Launching at 6pm Saturday 1st April 2017 is our BRAND SPANKING NEW fashion show, Saturday Style!

This exciting new show will revolutionise your Saturday nights, so no longer will you need to go a whole weekend without your fashion fix from Ideal World. Not only will we have huge deals across a range of our most popular brands, but we’ll be showing you how you can create the perfect outfits for Summer.

Special Saturday Night Offers

For our launch show, we’ll be featuring 2 for £30 on our Nicole Crepe Waterfall Jacket and Nicole Crepe Trouser, which are both available in an array of colours, plus we’ll be introducing our new Nicole Two Way Print Cami for just £12.99!

Make sure you “Get the Look” by buying all three of these items for just £42.99!

So don’t forget to tune in with Genevieve from 6pm on Saturday 1st April 2017 on Sky 654, Freeview 22, Virgin 747 and Freesat 812 or visit

Genevieve looks forward to Ideal World’s 17th Birthday

Fashion, Gen's Blog, News

I am so excited to be celebrating Ideal World’s 17th Birthday!

I have been so lucky to have celebrated many Ideal World Birthday’s and it’s always the highlight of the year. I love the atmosphere, the excitement of the lead up and the fantastic shows. We love the free P&P too!

There have been so many great memories – meeting our live studio audience was one of the best – and funny moments both in front of the camera and behind; from talking ginger cats (Janice Philips) to fits of giggles and wearing a dress back to front (I thought it looked fine!). It’s great that we get to share these moments with all of our viewers.

The one thing that stands out the most is the pride we have Ideal World and the hard work that everyone puts in everyday.

As you know fashion has been a huge part of my life at Ideal World and I am so proud to work with our amazing team. Our fashion has grown  so much over the years and I especially love our Birthday FRIDAY Fashion. It’s always so busy with lots of new products, specials and, of course FREE P&P.

This Birthday, not only do we have a stunning line up on Friday Fashion, we also have a fantastic Pick of the Day to launch the Fashion celebrations.

I am delighted to be launching the beautiful Nicole Pick of the Day on Wednesday, you are going to love the new colours! From pastels to neutrals – I have my eye on a gorgeous red. I also think we may sell out! I won’t give away too much as I don’t want to spoil the surprise..

Then on Friday at 3pm join me for the spectacular Friday Fashion Birthday special. I have had a preview of the brand new ranges of prints, colours and our best selling tapered trousers with a new collection of summer colours, all I am going to say is that it’s going to be a very, very busy show! Did I mention Free P&P?

My other love is beauty and I am so proud of our beauty team, they bring us the very best in skincare, beauty and haircare and our beauty Pick Of The Day is SKINN, I am so excited to tell you that Dimitri James is flying over from the states to launch the new Skinn on Thursday night at 9pm. All the hero products will be available plus brand new products too! It’s my skincare of choice and I love the brand, so will you!

Join me at 9pm Wednesday and at 3pm on Friday for fashion and at 9pm Thursday for our Birthday Beauty Pick  Of the Day.

Here’s to another 17 years!

Lots of love
Genevieve xx