Category Archives: Beauty

Fabulift: Your skin saving serum


“She turned to the sunlight And shook her yellow head,And whispered to her neighbor- -Winter is dead.” (2)

For many women, serums are a skincare essential. Combining both an intense treatment with a lightweight formulation, they offer an innovative solution to a whole host of skincare problems. If you’re not one for a 20 step skincare routine in the morning, a multi-functioning serum is definitely for you. Whether you’re a serum Superfan or just wanting to try something new, our new Fabulift Hydra Boost Anti-Wrinkle Serum is the perfect addition to any skincare routine! Continue reading

Divine Decadence

Beauty, News

Smell divine, feel divine, be divine; that is the mantra this exquisite Divine Decadence Perfume brand repeats again and again. The Divine Decadence woman is a force to be reckoned with, with a variety of tempting scents available in the range. But if you’re finding it hard deciding on which scent is for you, treat yourself to the entire collection with the option of two miniature gift boxes! Afterall, the Divine Decadence within you deserves it.  Catch these fabulous ‘fumes at 6pm on Thursday 21st June as part of £20 day!

DD 3

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Gucci Guilty Fragrance Feature

Beauty, Fashion, News

Gucci Guilty Femme Eau De Toilette Spray 30ml oozes the scent of defiance and rebellion. This fabulous fragrance is the result of a most seductive blend including exotic mandarin, floral lilac and sultry patchouli. So why not surprise yourself and try something new this summer with this sensational fragrance? With gorgeous gold packaging, one thing you certainly won’t be feeling too guilty about is the very reasonable price. And in case the scandalous scent is not enough to tempt you, we also wanted to share our dramatic in-house photo shoot with you. Enjoy!

Gucci on gold

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Coming Soon… #SkinCamo

Beauty, News

Here at Ideal World we like to keep a bit of mystery when it comes to new products…

Hint: This brand new beauty product is ideal for unwanted scars, stretch marks and tattoos! But you’ll have to wait to tune in for the big reveal.

For now, enjoy our camouflaged in-house photo-shoot as a gentle beauty teaser!

Got any ideas for the product we are be bringing in? Let us know on Facebook or Twitter.

Use the hashtag #SkinCamo to find out more…

Catch our mystery product in action on Friday 24th at 12pm…



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Elizabeth Grant Launches Hydra Cell

Beauty, News

Here at Ideal World we just love an exclusive… the queen of skincare is back! Trusted brand Elizabeth Grant have just launched a brand new range, Hydra Cell Active. This ground-breaking collection is having its UK launch right here at Ideal World and you’re invited. Hydra Cell arrives with the dream team combination of Tri-Complex Hyaluronics. To celebrate, enjoy this in-house photo shoot we created just for you! Catch these products in waves on Tuesday 14th June at 10pm.


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Our Buyers’ Top Product Picks

Beauty, Fashion, Garden, Health & Fitness, Home, Kitchen, News

As part of our #RightRoyalCelebration, we have some incredible prices and of course 90p P&P on absolutely everything, giving you more reasons to celebrate! We also thought we would share our Buyers’ top product picks from each of their categories. These include their favourite made in Britain, British heritage brands and the best of British design products, in order to pay homage to our Queen. These items are available at an amazing value for this very royal event and we want to help celebrate their British roots. “Happy Birthday, our beloved Queen! As a nation we salute you and the following products make us proud to be British.”

british collage

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Help for Heroes: Peter Sherlock

Beauty, News

What better way to treat your loved one this Father’s Day than the Travel Size Help for Heroes Xtreme Eau De Parfum? With notes of warm spices, amber and lemon, this woody fragrance is the perfect gift for the man in your life who seeks adventure!

But it’s not just the amazing scent that makes this fragrance stand out from the rest, it’s the first Eau De Parfum to be developed by five veterans in association with Help for Heroes, a charity that supports injured members of the Armed Forces and their families. With every bottle of Xtreme bought £3 will be donated to the charity; now that’s a gift worth giving for!


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He-shi: His and Her Tanning

Beauty, News

Get ready to strut your stuff this summer no matter your gender with He-shi, our a sophisticated, high quality and premium self-tanning brand for him and her with both professional service and retail product offers. We have also included our He-Shi Tanning Application Guide too! And don’t forget to check out our Holiday Shop which has all your summertime needs. Enjoy this in-house photo shoot we created just for you!

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