Category Archives: Fashion

Are you ready for the Party Season?


Are you ready for the party season?

Have you got a gorgeous, glitzy yet comfortable outfit that will get you confidently through the party season this year?  If not, do not despair because Lavitta have got you covered!  I cannot wait to show you round the beautiful new party line-up on Tuesday afternoon at 3pm.  We will be featuring the divine fit and flatter velvety velour dress in a range of colours, so there is bound to be one for you to fall head over heels in love with. Continue reading

What to Wear: Bonmarche

Fashion, Gen's Blog


I am delighted to announce that I will be bringing you a very special Bonmarche show today at 5pm.

With a new season upon us this is the time to cosy up in style and glam up for that special occasion. It can be difficult to know what to wear in this transition time and many women write to me asking advice on the right combination for that perfect Autumn/Winter wardrobe. Well, Bonmarche have got the perfect fashion solutions for the cooler days and dazzling evenings. Continue reading

Introducing Afibel!



Wondering what to put on your shopping list this Autumn? Our brand NEW Afibel collection will have you looking fabulous as the weather turns chilly.  We caught up with Joanne to see what she thought of the new collection!
“This week, after months of excited anticipation, we finally get to share with our viewers the beautiful Afibel fashion range. 

I have been so impressed with the unique styles and beautiful feminine tailoring that has gone into the range, I am certain that our ladies are going to love it! Especially when they see the very generous discounts that we have been given to exclusively offer our viewers AND the 2 free gifts for all orders placed from the show! Continue reading

Bank Holiday Style & New Collections!

Fashion, Gen's Blog

It htunicas been a very exciting build up to one of our busiest FRIDAY Fashion shows of the
year. Hurray!! It’s our bank holiday show and as always it’s an amazing line up. I have been presenting fashion on Ideal world for five years, and I have to say this August bank holiday is one of the best. As a Fashion journalist and stylist the one question I get asked a lot is what to buy for the transitional season. I always advise buying outfits that you can layer and fabrics that are soft, flattering and comfortable. That is exactly what our team have put together for this week’s Friday Fashion. There is something for everyone, every style and every shape. Continue reading