Category Archives: Fashion

Saturday Style – Launching 6pm Saturday 1st April!

Fashion, News

Launching at 6pm Saturday 1st April 2017 is our BRAND SPANKING NEW fashion show, Saturday Style!

This exciting new show will revolutionise your Saturday nights, so no longer will you need to go a whole weekend without your fashion fix from Ideal World. Not only will we have huge deals across a range of our most popular brands, but we’ll be showing you how you can create the perfect outfits for Summer.

Special Saturday Night Offers

For our launch show, we’ll be featuring 2 for £30 on our Nicole Crepe Waterfall Jacket and Nicole Crepe Trouser, which are both available in an array of colours, plus we’ll be introducing our new Nicole Two Way Print Cami for just £12.99!

Make sure you “Get the Look” by buying all three of these items for just £42.99!

So don’t forget to tune in with Genevieve from 6pm on Saturday 1st April 2017 on Sky 654, Freeview 22, Virgin 747 and Freesat 812 or visit

Genevieve looks forward to Ideal World’s 17th Birthday

Fashion, Gen's Blog, News

I am so excited to be celebrating Ideal World’s 17th Birthday!

I have been so lucky to have celebrated many Ideal World Birthday’s and it’s always the highlight of the year. I love the atmosphere, the excitement of the lead up and the fantastic shows. We love the free P&P too!

There have been so many great memories – meeting our live studio audience was one of the best – and funny moments both in front of the camera and behind; from talking ginger cats (Janice Philips) to fits of giggles and wearing a dress back to front (I thought it looked fine!). It’s great that we get to share these moments with all of our viewers.

The one thing that stands out the most is the pride we have Ideal World and the hard work that everyone puts in everyday.

As you know fashion has been a huge part of my life at Ideal World and I am so proud to work with our amazing team. Our fashion has grown  so much over the years and I especially love our Birthday FRIDAY Fashion. It’s always so busy with lots of new products, specials and, of course FREE P&P.

This Birthday, not only do we have a stunning line up on Friday Fashion, we also have a fantastic Pick of the Day to launch the Fashion celebrations.

I am delighted to be launching the beautiful Nicole Pick of the Day on Wednesday, you are going to love the new colours! From pastels to neutrals – I have my eye on a gorgeous red. I also think we may sell out! I won’t give away too much as I don’t want to spoil the surprise..

Then on Friday at 3pm join me for the spectacular Friday Fashion Birthday special. I have had a preview of the brand new ranges of prints, colours and our best selling tapered trousers with a new collection of summer colours, all I am going to say is that it’s going to be a very, very busy show! Did I mention Free P&P?

My other love is beauty and I am so proud of our beauty team, they bring us the very best in skincare, beauty and haircare and our beauty Pick Of The Day is SKINN, I am so excited to tell you that Dimitri James is flying over from the states to launch the new Skinn on Thursday night at 9pm. All the hero products will be available plus brand new products too! It’s my skincare of choice and I love the brand, so will you!

Join me at 9pm Wednesday and at 3pm on Friday for fashion and at 9pm Thursday for our Birthday Beauty Pick  Of the Day.

Here’s to another 17 years!

Lots of love
Genevieve xx

Are you ready for the Party Season?


Are you ready for the party season?

Have you got a gorgeous, glitzy yet comfortable outfit that will get you confidently through the party season this year?  If not, do not despair because Lavitta have got you covered!  I cannot wait to show you round the beautiful new party line-up on Tuesday afternoon at 3pm.  We will be featuring the divine fit and flatter velvety velour dress in a range of colours, so there is bound to be one for you to fall head over heels in love with. Continue reading

What to Wear: Bonmarche

Fashion, Gen's Blog


I am delighted to announce that I will be bringing you a very special Bonmarche show today at 5pm.

With a new season upon us this is the time to cosy up in style and glam up for that special occasion. It can be difficult to know what to wear in this transition time and many women write to me asking advice on the right combination for that perfect Autumn/Winter wardrobe. Well, Bonmarche have got the perfect fashion solutions for the cooler days and dazzling evenings. Continue reading