Category Archives: Beauty

Shhh! We’re sharing our Beauty Day secrets!


Photo Credit: Devoted to Pink

Tonight sees the launch of Beauty Day and with one of the biggest gift giving seasons fast approaching (scary I know) it’s time to get stocked up on all those beauty essentials! Whether it’s adding to your ever-growing cosmetic collection or simply ticking off Santa’s wish list- we’ve got all you’ll need and more to stock up on your beauty favourites! Continue reading

Top Tips for an Ideal British Beach Holiday

Beauty, Fashion, Health & Fitness, News

Here at Ideal World we are busy preparing, pruning and packing in time for our Summer Bank Holiday event, so to get into the summertime vibe we are sharing our top tips to help you feel beach ready. With these simple tips you’ll be feeling and looking great in no time. And remember to check out our Holiday Shop online for all of your summer essentials!


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Gelled Nails

Beauty, News, Presenter Blogs

Are you tired of chipped and tatty nails? Are you too busy for a salon and prefer to pamper yourself the comfort of your own home? Then enjoy hard-wearing and eye-catching nails with this Gelled LED Nail Kit and Set of Nail Polishes collection! These gorgeous nail colours come in fabulous sets of 3 and we have picked our favourite Pop Neons, including Electric Purple, Shocking Pink and Outrageous Orange. Once charged, the dryer is portable so you can even wander around the house whilst waiting for your new nails to dry! So while you decide on your colour sit back and enjoy this in-house photo shoot we created just for you! Do you recognise our brand new presenter Fayon’s lovely hands?


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Elizabeth Grant Moisture Sticks

Beauty, News

Here at Ideal World our beauty buyers are always working hard to bring you the best products for your beauty routine. Skincare is such an important part of your regime and we often focus solely on our skin. However our lips are equally as important, and we need to remember to take care of them in order to keep that youthful and plump appearance. To make it easier, our buyers have selected their beauty product pick of the week, the Elizabeth Grant Moisture Stick. And what’s more, you get four pieces in this amazing pack, so you need never fear dry lips again. So whilst you perfect that pout, enjoy this in-house photo shoot we created just for you featuring our Elizabeth Grant Moisture Stick 4 Pack.

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Fabulift: Your skin saving serum


“She turned to the sunlight And shook her yellow head,And whispered to her neighbor- -Winter is dead.” (2)

For many women, serums are a skincare essential. Combining both an intense treatment with a lightweight formulation, they offer an innovative solution to a whole host of skincare problems. If you’re not one for a 20 step skincare routine in the morning, a multi-functioning serum is definitely for you. Whether you’re a serum Superfan or just wanting to try something new, our new Fabulift Hydra Boost Anti-Wrinkle Serum is the perfect addition to any skincare routine! Continue reading

Divine Decadence

Beauty, News

Smell divine, feel divine, be divine; that is the mantra this exquisite Divine Decadence Perfume brand repeats again and again. The Divine Decadence woman is a force to be reckoned with, with a variety of tempting scents available in the range. But if you’re finding it hard deciding on which scent is for you, treat yourself to the entire collection with the option of two miniature gift boxes! Afterall, the Divine Decadence within you deserves it.  Catch these fabulous ‘fumes at 6pm on Thursday 21st June as part of £20 day!

DD 3

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