Similar to the little black dress the smoky eye is a timeless classic. Many women choose to bypass this look simply because it seems too hard! We asked Skinn Cosmetics make-up artist Sina to demonstrate how to achieve this smouldering look! Continue reading
As Beauty Day arrives on Ideal World I am thrilled to be presenting fantastic shows with our guest experts, with a host of wonderful skincare products. Continue reading
Photo Credit: Devoted to Pink
Tonight sees the launch of Beauty Day and with one of the biggest gift giving seasons fast approaching (scary I know) it’s time to get stocked up on all those beauty essentials! Whether it’s adding to your ever-growing cosmetic collection or simply ticking off Santa’s wish list- we’ve got all you’ll need and more to stock up on your beauty favourites! Continue reading
Here at Ideal World we are busy preparing, pruning and packing in time for our Summer Bank Holiday event, so to get into the summertime vibe we are sharing our top tips to help you feel beach ready. With these simple tips you’ll be feeling and looking great in no time. And remember to check out our Holiday Shop online for all of your summer essentials!
Diamonds may be a girl’s best friend but let’s not forget about another dear friend…gold! Now, we are always excited when a new skincare range lands but there’s always a buzz here at Ideal World when we spot a new Elizabeth Grant set heading our way! Continue reading
Are you tired of chipped and tatty nails? Are you too busy for a salon and prefer to pamper yourself the comfort of your own home? Then enjoy hard-wearing and eye-catching nails with this Gelled LED Nail Kit and Set of Nail Polishes collection! These gorgeous nail colours come in fabulous sets of 3 and we have picked our favourite Pop Neons, including Electric Purple, Shocking Pink and Outrageous Orange. Once charged, the dryer is portable so you can even wander around the house whilst waiting for your new nails to dry! So while you decide on your colour sit back and enjoy this in-house photo shoot we created just for you! Do you recognise our brand new presenter Fayon’s lovely hands?
Here at Ideal World our beauty buyers are always working hard to bring you the best products for your beauty routine. Skincare is such an important part of your regime and we often focus solely on our skin. However our lips are equally as important, and we need to remember to take care of them in order to keep that youthful and plump appearance. To make it easier, our buyers have selected their beauty product pick of the week, the Elizabeth Grant Moisture Stick. And what’s more, you get four pieces in this amazing pack, so you need never fear dry lips again. So whilst you perfect that pout, enjoy this in-house photo shoot we created just for you featuring our Elizabeth Grant Moisture Stick 4 Pack.
Lusardi fans, we’ve got very exciting launch on the 2nd August at 3pm just for you! Those of you who are already fans of the Lusardi skincare range, will absolutely love the My Miracle Caviar and Keratin hair care collection.
Knowing your body shape is vital. So what are you? Well we are all fruit bar one. Pear, Apple, Strawberry, Banana or Hourglass.
It won’t matter whether you are a Size 0 (I wish) or a Size 28, whatever you are you will always belong to a fruit family or hourglass. Continue reading
For many women, serums are a skincare essential. Combining both an intense treatment with a lightweight formulation, they offer an innovative solution to a whole host of skincare problems. If you’re not one for a 20 step skincare routine in the morning, a multi-functioning serum is definitely for you. Whether you’re a serum Superfan or just wanting to try something new, our new Fabulift Hydra Boost Anti-Wrinkle Serum is the perfect addition to any skincare routine! Continue reading
Smell divine, feel divine, be divine; that is the mantra this exquisite Divine Decadence Perfume brand repeats again and again. The Divine Decadence woman is a force to be reckoned with, with a variety of tempting scents available in the range. But if you’re finding it hard deciding on which scent is for you, treat yourself to the entire collection with the option of two miniature gift boxes! Afterall, the Divine Decadence within you deserves it. Catch these fabulous ‘fumes at 6pm on Thursday 21st June as part of £20 day!
Perfectly light and sweet-smelling for the summertime, Gucci Flora Glorious Mandarin Eau De Toilette Spray 100ml is worth buzzing about. You won’t be able to resist a spritz here and there after reading our fabulous fragrance feature, but just in case the pretty bottle is not enough to tempt you to try it, please enjoy our gloriously floral in-house photo shoot!